Strategy
Use this map to understand current Kalshi penetration among top X.com and YouTube.com creators already talking about perps.
Opportunity: move from awareness mapping to creator activation: expand breadth through specific campaigns and product hooks, then build deeper relationships with the highest-value creators shaping the perps conversation.
Focus Areas
- Measure current penetration across top perps creators and high-volume posters.
- Find campaign or feature paths that make broader creator activation easier.
- Prioritize key creators for deeper, ongoing relationships.
Next Steps
- Pull full engagement data: recent posts, average views, comments, and cadence.
- Rank creators by relevance, reach, engagement quality, and brand safety.
- Test activation hooks such as Perp Wars, shareable perps screenshots, or creator-specific prompts.
X.com Creators
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Loaded X creator rows
Kalshi penetration
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YouTube.com Creators
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Qualified channels
Kalshi penetration
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X Creators
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John Followers
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Kalshi Creators
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Kalshi Pro Creators
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Tweets Scanned
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Kalshi Frequency
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Pro Frequency
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Top X Creators
Ranked by follower count x Kalshi and Kalshi Pro mentions
Creator Size vs Kalshi Mentions
Each point is one X creator; follower count is the size signal
X.com Perps Creators
Creator metadata: size, Kalshi frequency, John Wang cohort
| User | Cohort | Creator Size | Reach Score | Discovery | Tweets | Kalshi Freq. | Pro Freq. | Kalshi Mentions | Pro Mentions | Last Discovery | Samples |
|---|
YouTube.com Perps Creators
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YouTube Creators0
Matching Videos0
Search Videos0
Unknown Subs0
Kalshi Channels0
Polymarket Channels0
| Channel | Creator Size | Videos | Views | Avg Views | Kalshi | Polymarket | Matching Videos |
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